YAYAA Concept is a lifestyle brand founded in Ghana in 2024 by Nana Yaa Poku Asare-Boadu. We blend fashion, art, performance, and furniture to offer a carefully curated selection of both established and emerging designers from around the world, alongside vintage treasures. Our collection spans fashion, fine jewelry, art, furniture, and décor, with each piece chosen for its unique story and cultural significance.

At YAYAA Concept, we champion artisanal craftsmanship and indigenous inspiration, showcasing products rooted in the cultural heritage of Africa and South America. We collaborate closely with female artisans, ensuring their voices and talents are at the forefront of what we create. Each item reflects Nana Yaa’s personal style and vision, infusing the space with new and unexpected energy.

Our store’s aesthetic is a celebration of “Another Africa”—a place where tradition and contemporary design coexist, offering a fresh perspective on African culture and design. More than just a store, YAYAA Concept is a utopia for thought, creation, and culture, where artists, designers, and creators come together to push boundaries and inspire new ideas. It’s a space built on collaboration, creativity, and a shared passion for redefining the future while honoring the past.